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Effective Use of PR

Insightful post by Sandra Gabriel on Black Ink on the recent PR mishap between Google and PR firm Burson-Marstellar. When a public company is about to make a large announcement, their PR firms have to tread lightly when it comes to giving reporters the exclusive before the news hits the wire. However, any news outlet has to be weary when a PR firm is calling with info on a company violating any corporate practices. To assume that a publication wouldn’t do their due dilligence and fact check is irresponsible. Have a read and see what Sandra notes are some key practices when conducting a PR campaign.

The Effective Use of Public Relations

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