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Great post by Lara Ceroni of Elle Canada. She calls out key mistakes made by PR ‘professionals’ (how professional are you if make these mistakes) that can lead to a great story being dismissed by any reporter. Key things I’ve always stayed on top of is being succinct in any of my emails and taking the time to personalize my communication with any reporter by showing I’ve researched their audience. Taking a few moments to research the key reporters/writers can ensure a more successful campaign on any idea/story/event.

If you’re a PR professional, take a few moments and read this insightful article:

Avoid the #PRfail

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