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Words Not To Use In a Press Release

This article had me chuckling because I know I’ve had a few clients come back to me after reading a press release I’ve just written and they’ve asked me to add a few ‘flashy’ words. Some of those so-called ‘flashy’ words are on this list, “10 words often misused in a press release“.

To write an awesome press release, you’ve got to see it through the reporter’s eyes. And all they want is the meat and potatoes — imagine they are saying ‘so what?’ as they read your release.

To avoid having eyes rolling as a reporter reads your release or having the main content lost to any reader, keep these ’10 often misused words’ top of mind.

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